September 2, 2026
Travelers Already Want This. Agencies Don't Have It Yet.
44% of travelers say they want AI-powered tools to help them monitor prices and find better deals, according to SiteMinder's 2026 Changing Traveller Report.
That demand isn't surprising once you look at how much hotel rates actually move. KAYAK's own booking data shows travelers who book a U.S. hotel within the final week before their stay pay up to 26% less than those who booked earlier. The same room can shift in price based on nothing more than which day of the week you check in.
That's the same room, the same hotel, moving in price for reasons that have nothing to do with the guest.
Most travelers who already booked never see that movement. The tools that exist mostly serve one traveler checking one booking at a time.
At Rebookify, we built this for travel agencies instead, watching every refundable reservation an agency manages and sending a notification the moment a lower rate shows up on the same hotel, room, and dates.
If 44% of travelers already want this for themselves, what does that mean for the agency booking on their behalf?